Hunger on the Air - Capital Area Food Bank
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Hunger on the Air

By Chris von Spiegelfeld April 2, 2015

2015campaign_results-01Take it from a food banker and public radio junky; it was a thrill to listen to these worlds collide during WAMU 88.5’s recent winter membership campaign. Through a partnership with the Capital Area Food Bank, WAMU not only campaigned in support of public radio, but it also helped raise hunger awareness and give donors an opportunity to feed people in need.
The CAFB, its partners and all those affected by hunger are greatly appreciative of all the air time WAMU provided.
In between segments of Morning Edition, The Diane Rehm Show and other programs, WAMU hosts reported on the work of the Capital Area Food Bank and shared stories from CAFB partners.
Clearly, this appealed to the WAMU community at large. Of those who opted for a thank you gift, 85% chose to give meals. Said one WAMU member:

I’d like to commend [WAMU] for the decision to include [the food bank] option. This is an excellent way to increase our community impact. Your excellent reporting and programming is certainly enough, but this initiative sweetens the deal.

This ultimately was a huge win for both organizations. Thanks to the outpouring of support, WAMU exceeded its fundraising goals and will provide the CAFB with 120,000 meals.
Thanks WAMU 88.5 for a tremendous partnership opportunity! And thanks to everyone who supported the station and helped solve hunger.