Feast Your Eyes on This - Capital Area Food Bank
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Feast Your Eyes on This

By Chris von Spiegelfeld May 12, 2012

Your eyes aren’t playing tricks on you. The Capital Area Food Bank’s website just got a facelift. While some will miss the brown and green hues that typified the food bank’s online identity, everyone is elated to roll out the new brand on the web and provide a better online experience.
The food bank recently refreshed its brand and adopted a new logo, which will unify efforts to help those struggling with hunger.
As the food bank prepares to transition into its new home and ultimately feed more residents, it also needs a greater web presence to effectively communicate with people. The new website makes it easier for people to find food bank resources and updates. The navigation is simpler, news is now accessible through multiple pages and program information is better organized.
The new website also seeks to engage in more conversations through social media. Although the food bank’s supply chain has geographical limitations, there are infinite possibilities online to share information with others. Through initiatives like the Healthy Eating Department’s Virtual Kitchen and Public Policy’s community outreach, the food bank will tap the likes of Facebook, Twitter, Google+ and other social media outlets to generate discussions on accessing healthy meals.
The CAFB could not do this alone. The refreshed brand and web redesign were a collaborative effort among many community partners that include Pauline Weger of Signature Thinkers, Kristen Hemingway Toton, Ogilvy and Social Driver. A special thanks to them all.
So what do you think? Your feedback means a lot. Please share your thoughts below.