Safeway Customers “Round Up”

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Safeway’s annual Round Up Hunger campaign is well on its way to proving that a little change can go a long way to combat hunger.

Throughout February, all Safeway stores in the Washington-Baltimore area will offer customers an opportunity to “round up” their grocery orders to the nearest dollar with the change automatically donated to the Capital Area Food Bank with distribution centers in Northeast Washington, DC and Northern Virginia; the Maryland Food Bank and the Food Bank of Delaware.

“Customers do not have to give a large amount of money to make a huge difference,” says Greg Ten Eyck, director of public affairs for Safeway’s Eastern Division and Board Chair of the Capital Area Food Bank. “There is an increased need for food assistance right now, and if everyone just donates a few cents when they shop, together we can help the people in our community who need it most.”

Ten Eyck said the company raised $151,000 last year in the Round Up Hunger campaign, proving that a little bit of change can add up quickly to help feed those in need

Safeway supports a broad range of charitable and community programs, and last year donated more than $160 million to important causes, such as cancer research, education, food banks and programs focused on assisting people with disabilities.

One Response to “Safeway Customers “Round Up””

  1. avatar Kathleen Bennett

    Last year (or 2012) – II started doing “round up” at Safeway, which is my preferred grocery store. Some days I gave $ .11, some days, it was $.85. Because it was always less than a dollar, and the fact that my bill for my shopping trip would end in zeroes, I liked it. So, one time I asked them to round up and I was told that this promotion/opportunity had ended. Well, I for one, wish it hadn’t. Can we bring it back?

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